Privacy Policy
Last Updated: November 17, 2025
This Privacy Policy describes how Apptytude ("we", "us", or "our") collects, uses, stores, and protects your personal information when you use our Descent mobile application (the "Service" or "Game").
1.1 Game Progress Data
We collect and store game-related information via iCloud:
- Game sessions and run history
- Character classes and unlocked content
- Insight (in-game currency) and statistics
- Daily reward streaks and achievements
- Story fragments and narrative choices
1.2 Automatically Collected Information
We may automatically collect certain information:
- Device information (model, iOS version, device identifiers)
- Usage data (play sessions, features accessed, time spent)
- Performance and crash reports
- Analytics data to improve gameplay
1.3 Game Center Data
If you use Game Center features:
- Leaderboard scores and rankings
- Game Center profile information
- Achievement progress
2. How We Use Your Information
2.1 Primary Uses
We use your information to:
- Provide and maintain the Game
- Sync your progress across your devices via iCloud
- Track your game statistics and achievements
- Enable Game Center leaderboards and social features
- Process subscription payments through Apple
- Respond to your support requests
2.2 Game Improvement
We may use anonymized data to:
- Improve game balance and difficulty
- Develop new features and content
- Optimize performance and fix bugs
- Understand player behavior patterns
2.3 On-Device AI
The game uses Apple's on-device Foundation Models for narrative generation:
- All AI processing happens locally on your device
- Generated stories are not sent to our servers
- No data is shared with third parties for AI training
3.1 We Do Not Sell Your Information
We do not sell, rent, or trade your personal information to third parties.
3.2 Apple Services
We use Apple's services for:
- iCloud: To sync your game progress across devices
- Game Center: For leaderboards and achievements
- App Store: For subscription management
- On-Device AI: For narrative generation (stays on device)
3.3 Limited Sharing
We may share anonymized data with:
- Analytics providers to improve the game
- Crash reporting services to fix bugs
- Legal authorities when required by law
4. Data Storage and Security
4.1 iCloud Storage
- Your game data is stored in your private iCloud account
- We do not have direct access to your iCloud data
- Data persistence depends on your iCloud storage availability
- Deleting the app does not delete iCloud data automatically
4.2 Security Measures
We implement security measures including:
- Encryption for data in transit
- Secure API communications
- Regular security assessments
- Compliance with Apple's security requirements
4.3 Data Retention
- Game progress is retained as long as your iCloud account is active
- You can delete all progress through the in-app settings
- Anonymous analytics may be retained for up to 2 years
5. Your Rights and Choices
You have the right to:
- Access your game data through the app
- Delete your game progress via in-app settings
- Opt-out of analytics collection (in device settings)
- Manage iCloud sync in iOS settings
- Cancel your subscription through the App Store
- Request data deletion by contacting us
6. Children's Privacy
The Service is not intended for users under the age of 13. We do not knowingly collect information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information and terminate access.
7. International Data Transfers
Your data is primarily stored on Apple's iCloud servers:
- iCloud data location depends on your Apple ID country/region
- Apple ensures appropriate safeguards for international transfers
- We comply with applicable data protection laws
8. Updates to This Policy
8.1 Policy Changes
We may update this Privacy Policy periodically. We will notify you of material changes through:
- In-app notifications
- App update notes
- Updates to this page
8.2 Continued Use
Your continued use of the Service after changes constitutes acceptance of the updated policy.
9. Region-Specific Provisions
9.1 California Privacy Rights (CCPA)
California residents have additional rights:
- Right to know what personal information is collected
- Right to delete personal information
- Right to opt-out of data sharing (we don't sell data)
- Right to non-discrimination
9.2 European Union Privacy Rights (GDPR)
EU residents have rights including:
- Right to access your data
- Right to rectification
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
To exercise these rights, contact us at the email below.
For privacy-related questions or to exercise your rights:
- Email: privacy@apptytude.com
- Support: support@apptytude.com
- Website: apptytude.com
Key Privacy Points:
- Your game data syncs via your iCloud account
- AI narrative generation happens entirely on your device
- We do not sell your information
- You can delete your progress at any time
- Subscriptions are managed through Apple